Bridgestone e12

• Introducing the NEW e12 Optimal Flight System – Fit Your Flight, Maximize Your Distance.
• NEW! Optimal Flight System
• INNOVATIVE - Now featuring Innovative MindSet Technology
• TIGER WOODS, JASON DAY, FRED COUPLES, KURT KITAYAMA, HARRY HALL, MATT KUCHAR, CHRIS GOTTERUP, TAKUMI KANAYA, BOO WEEKLY, AYAKA FURUE, MIA SAIGO, YURI YOSHIDA, AND SAKI BABA proudly represent Bridgestone Golf on international professional tours

e12 HiLaunch

We have learned through millions of ball fittings that more than 85% of golfers would benefit by playing a ball optimized for their launch conditions.  The three e12 models are each engineered to maximize distance:  e12 HiLaunch increases carry, e12 Straight reduces hooks and slices, and e12 Speed delivers longer, piercing flight.

• LONGER DISTANCE - Increased carry for longer distance
• HIGHER LAUNCH - Low compression soft core for higher initial launch

e12 Speed

We have learned through millions of ball fittings that more than 85% of golfers would benefit by playing a ball optimized for their launch conditions.  The three e12 models are each engineered to maximize distance:  e12 HiLaunch increases carry, e12 Straight reduces hooks and slices, and e12 Speed delivers longer, piercing flight.

• INCREASED DISTANCE – Longer piercing flight for increased distance
• PENETRATING TRAJECTORY – Fast gradational core for a more penetrating ball flight

e12 Straight

We have learned through millions of ball fittings that more than 85% of golfers would benefit by playing a ball optimized for their launch conditions.  The three e12 models are each engineered to maximize distance:  e12 HiLaunch increases carry, e12 Straight reduces hooks and slices, and e12 Speed delivers longer, piercing flight.

• IMPROVED DISTANCE - Reduced hooks and slices for improved distance
• INCREASED FORGIVENESS - Contact Force Dimple for reduced side spin and increased forgiveness
• Available in White, Matte Green, and Matte Yellow